Our Standards

We take pride in delivering an exceptional level of quality and service to our customers. And to do this, we have established partnerships with suppliers across the globe who each adhere to the Active Creatures standards and principles. These include:


A proven track record in business; we partner with suppliers who demonstrate integrity, reliability and trustworthiness. We’re in this for the long term so we aim to establish long-term business relationships with our suppliers.


An appetite for constant and never-ending improvement; our customers demand the highest quality and our suppliers work with us to continually improve, refine and enrich every interaction a customer has with Active Creatures.

Fashion may come and go, but we know that if we have the foundations right, our customers will continue to grow in number and keep coming back!


A focus on workplace safety; we expect our suppliers to provide a safe, clean working environment for their employees. And equally important, reasonable working hours, adequate remuneration and a supportive and collaborative work culture.


A happy and healthy workplace culture; we believe that the happier and healthier the employee, the better the business result. We look for suppliers who love what they do and embed these positive values in their company culture.


A win-win culture; our suppliers are a vitally important part of our business so our focus is on creating a mutually beneficial and rewarding relationship for both them and us. We respect their livelihood and remunerate fairly.